Jakub Horák

Marketing Specialist (Czech Republic)

Jakub Horák is a Czech writer, producer and satirist. The server Neovlivní.cz named him one of the key figures of Czech political marketing. In the past, he worked on the communication strategies of the Ministry of Foreign Affairs during the EU accession process, and later on the "pomáhat a chránit" communication strategy of the Ministry of Interior. Over the years he has worked for BMW, Nivea, Henkel, Apple, ČMSS, Adidas, Amnesty International, Budějovický Budvar, Harvard Investment Funds. As a strategist, he participated in the campaign of the Czech Pirate Party in the 2017 parliamentary elections and several other political campaigns. His bestselling book Cats Are Thrown took third place in the Kosmas Readers' Choice Award in the Magnesia Litera competition. He is the founder of the recessionist Nevím Movement and the Eccentric Club Prague.