Natasha Obermann

Head of Online Customer Journey, Škoda Auto (Czech Republic)

Natasa Obermann is a manager at ŠKODA AUTO and leads the customer journey and online experience department. He can look back on more than 15 years of experience in the automotive industry at ŠKODA AUTO and Volkswagen Group in the Czech Republic and Germany. "There used to be only one main touchpoint in our business – dealership – but that's no longer the case. Many customer needs have moved to online environments such as websites and mobile applications. In my department, we determine what the online customer journey should look like. The digital world should fully support the customer in all aspects of their journey and interaction with our company and brand."




12. 5. 2022

Marek Novák, Member of Parliament, Chairman of the Subcommittee on ICT, Telecommunications and Digital Economy, Chamber of Deputies (Czech Republic)

Nataša Obermann, Head of Online Customer Journey, Škoda Auto (Czech Republic)

Pia Berglund, Global Director of Regulatory Affairs, Einride (Sweden)

Martin Russ, Managing Director, AustriaTech Ltd. (Austria)


Zdeněk Petzl, Executive Director, Automotive Industry Association (Czech Republic)

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