The Internet is undoubtedly one of the most important inventions in the history of mankind and has a significant influence on the shape of the contemporary world. For many, therefore, it is an inseparable part of our lives. We use it for work, education and communication. But it is also a place where we spend our free time or look for fun. In connection with the internet, however, there is increasing talk about the use of user data.
So-called big data has not only a positive, but also its dark side. Companies are collecting more and more information about us. In particular, this concerns data about what we do on the Internet and how we behave. They obtain data from social networks, website visits, login logs or from our activity on phones. They then use the data to analyse behaviour and anticipate needs, which allows them to improve the personalisation of messages and, in turn, influence the behaviour of civil society.
However, the potential of big data is much broader than it may seem at first glance. Their use can be beneficial in solving problems occurring, for example, in medicine, unemployment, crime or security. In addition, they are also used by companies in combination with artificial intelligence algorithms to automate processes that save time and resources, and ultimately lead to greater economic competitiveness.
Is our data modern gold? Have we fully exploited the potential of big data? What is the future of artificial intelligence? Can Czech companies work with data? Is there a need for better regulation of data collection?